Search for: All records

Generative AI brings novel and impressive abilities to help people in everyday tasks. There are many AI workflows that solve real and complex problems by chaining AI outputs together with human interaction. Although there is an undeniable lure of AI, it is uncertain how useful generative AI workflows are after the novelty wears off. Additionally, workflows built with generative AI have the potential to be easily customized to fit users’ individual needs, but do users take advantage of this? We conducted a three-week longitudinal study with 12 users to understand the familiarization and customization of generative AI tools for science communication. Our study revealed that there exists a familiarization phase, during which users were exploring the novel capabilities of the workflow and discovering which aspects they found useful. After this phase, users understood the workflow and were able to anticipate the outputs. Surprisingly after familiarization, the perceived utility of the system was rated higher than before, indicating that the perceived utility of AI is not just a novelty effect. The increase in benefits mainly comes from end-users’ ability to customize prompts, and thus potentially appropriate the system to their own needs. This points to a future where generative AI systems can allow us to design for appropriation. 

Emotion is vital to information and message processing, playing a key role in attitude formation. Consequently, creating a mood that evokes an emotional response is essential to any compelling piece of outreach communication. Many nonprofits and charities, despite having established messages, face challenges in creating advocacy campaign videos for social media. It requires significant creative and cognitive efforts to ensure that videos achieve the desired mood across multiple dimensions: script, visuals, and audio. We introduce Mood- Smith, an AI-powered system that helps users explore mood possibilities for their message and create advocacy campaigns that are mood-consistent across dimensions. To achieve this, MoodSmith uses emotive language and plotlines for scripts, artistic style and color palette for visuals, and positivity and energy for audio. Our studies show that MoodSmith can effectively achieve a variety of moods, and the produced videos are consistent across media dimensions.